She then built a scoring system that helped her mathematically calculate whether the man she found online would be a match for her. Her system worked to a point — until she realized that her scoring system needed to be a two-way street. The men she picked needed to pick her back.
The Top 10 TED Talks to Enhance Your Dating Life
In order to maximize her profile, she created fake male profiles to perform market research that would enable her to create qualitative and quantitative data sets. Her hard work paid off. Amy Webb was previously an award-winning reporter for Newsweek and the Wall Street Journal, and is the author of Data: She heads the digital strategy house Webbmedia Group , and is the founder of SparkCamp , a weekend discussion series that focuses on big ideas around media. Watch her TED Talk: How I Hacked Online Dating.
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Amy Webb: How I hacked online dating | TED Talk
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